Privacy Notice

• Full name
• Email address
• Phone number
• Information you provide when contacting us or booking consultations

• IP address
• Browser and device type
• Cookies and similar technologies (see our Cookie Policy)

• Providing legal services and legal information
• Communicating with you (responding to inquiries, scheduling appointments, providing support, sending updates and newsletters)
• Improving user experience on our website
• Compliance with legal and regulatory obligations
• Exercising legal rights in judicial and administrative proceedings
• Statutory and Contractual Requirements
  Providing your basic identification, contact information, and legal documentation is a contractual requirement necessary for Lex Braxis to perform legal services and schedule formal consultations. If you choose not to provide this mandatory information, we will be unable to establish a contractual relationship, fulfill your legal requests, or provide professional representation.s.

• LGPD (Brazil): Article 7, sections I (consent), II (legal obligation), V (contract performance), IX (exercise of legal rights)
• GDPR (EU): Article 6(1)(a) (consent), (b) (contract performance), (c) (legal obligation), (f) (legitimate interest),
• The legal basis for linking tracking data to advertising profiles and utilizing Enhanced Conversions is your explicit, freely given consent (Art. 6(1)(a) GDPR).

• Service providers (IT systems, website hosting, scheduling platforms, technical support) that follow data protection regulations
• Legal and regulatory authorities, when required by law
• Third parties, when necessary to protect legal rights

• Web Hosting Infrastructure (United States): Our website and databases are hosted on servers operated by Bluehost located in the United States. Technical connection logs and metadata are transferred directly to US infrastructure. This transfer is safeguarded under standard contractual protections and active platform security measures.
• Third-Party Integrations and Tracking (United States): For US-based services integrated into our website—including Google (Analytics & Ads), Automattic (Jetpack & Akismet Anti-spam), Calendly, and Meta (WhatsApp)—transfers are secured via their active Data Privacy Framework certifications combined with European Commission-approved Standard Contractual Clauses (SCCs).
• ANPD Compliance (Brazil): For any interactions spanning Brazilian jurisdiction, we ensure that transfer mechanisms are aligned with ANPD-recognized compliance safeguards to uphold the security and integrity of LGPD-protected data.
• Local Processing: Website design frameworks (Divi) and underlying code optimization tools (Performance Lab) process data locally on our web server environment and do not execute external international transfers.

Google Ads, Enhanced Conversions & Remarketing

• Enhanced Conversions: When you complete a transaction or submit a form on our website, the hashed first-party user data (such as your email address) collected by Google Analytics is shared with Google Ads. Google matches this hashed string against its own database of logged-in Google account users to precisely attribute conversions to specific ad interactions.
• Remarketing & Personalized Advertising: Based on your behavior on our website (tracked via User-ID and event tracking), Google Analytics helps us build target audiences. This data is shared with Google Ads to show you personalized advertisements tailored to your interests when you visit other websites or platforms within the Google Display and Search Networks.
• Nature of Profiling and Automated Decision-Making
  The user profiling conducted via Google Ads and Enhanced Conversions is strictly limited to evaluating your interactions with our website to optimize our marketing campaigns and deliver relevant advertising content. Lex Braxis does not engage in automated decision-making processes that produce legal outcomes or otherwise significantly affect your legal standing, civil rights, or contractual access to our legal services.
• Joint Data Controller Status (Google Ads)
  For the purposes of customized advertising, remarketing, and conversion tracking on our website, Lex Braxis and Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) act as Joint Data Controllers under GDPR guidelines.
  Google processes this matched event, cookie, and customer data to optimize its global advertising ecosystem and deliver targeted campaigns. You can learn more about how Google handles, secures, and repurposes this specific information by reading the official Google Ads Customer Data Policyand the standard corporate How Google Uses Your Data Directive.
• How to Opt-Out & Revoke Consent:
• Personalized advertising and data matching will only occur if you explicitly accept marketing and advertising cookies via our Cookie Consent Banner. You can withdraw your consent at any time through our banner settings. Additionally, you can disable personalized ads directly within your personal Google account settings via Google’s My Ad Center. [1]

• Website inquiries and scheduling: Up to 12 months after the last contact
• Financial data: As required by tax laws
• Consent records: Stored until revoked

• ✔ Confirm whether we process your data
• ✔ Access your personal data
• ✔ Correct incomplete or inaccurate data
• ✔ Request anonymization, blocking, or deletion of unnecessary data
• ✔ Withdraw consent and request deletion of data processed on that basis
• ✔ Request data portability
• ✔ Object to data processing in case of legal non-compliance
• ✔ Be informed about data sharing
• ✔ Lodge a Complaint with a Supervisory Authority: You have the right to file an official complaint regarding our data processing practices. You can do this with the National Data Protection Authority (ANPD) in Brazil, or your local Data Protection Authority within the European Union / European Economic Area (EEA).
  ✔ Understand the Consequences of Refusal: You have the right to be informed about the consequences of withholding your consent or failing to provide required contractual data. 

• 📩 Email: [email protected]

• Google Analytics: Collects anonymous data on visited pages, session duration, and referral paths.
• Cookies measuring website loading speed and performance updates (Jetpack).

• Google Ads tracking and conversion pixels.